Discover how to turn your biotech website traffic into promising leads!
A website is an extension of your corporate identity. It embodies more than a collection of links and resources. It tells your visitors a story of your company and builds trust which leads to satisfied and reassured customers.
In this eBook on optimising your biotech website, you'll learn:
✔ Of seven specific biotech website errors that can creep into your website.
✔ What key performance indicators (KPIs) you should use to analyse and report your website performance.
✔ How to optimise your content, click paths, design & usability, menu structure, company profile page and analytics.
This eBook is for biotech and life science professionals who are:
•Launching or relaunching a website
•Struggling to generate leads online
•Curious about what actually works in B2B marketing for science-driven companies
