Would you like to optimise your website? You can't do without SEO. The importance of search engine optimisation (SEO) is greater than ever. Optimising your company website according to the latest SEO findings is essential for successful online marketing. In this article, we present some helpful tips. Our free SEO checklist will help you to keep an overview.
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On page SEO (also known as on-site SEO) is a practice in the field of search engine optimisation. The aim of on page SEO is to optimise website content so that it is easier for search engines to understand and evaluate. This leads to a better ranking in the search results and increases the visibility of your website.
Technical SEO forms the foundation for your entire SEO strategy. A slow website or problems with indexing can have a negative impact on your search engine rankings. To ensure that your website can be crawled efficiently by search engines, the content must be accessible and understandable. Technical SEO includes aspects such as loading time, mobile user experience, secure connection (https) and XML sitemap.
Firstly, it is helpful to get an overview of the current status of the website. Depending on the state of the site, it may make sense to relaunch the website rather than optimise it. You can use various tools for this. Browsers offer add-ons that give you an initial overview. The Google Search Console, for example, is suitable for a more comprehensive overview.
I also recommend setting up Google Analytics so that you can check which measures are having an effect and where there is still room for improvement. This allows you to keep an eye on the performance of your site at all times and can document successes using figures and set up reports. Does that sound complicated? We at Vierviertel will be happy to support you.
The elements of a website play an important role in SEO optimisation. A few simple tricks have a direct effect here.
The page title of a website, also known as the ‘title tag’, is an HTML element that defines the title or name of a specific page on a website. This title is displayed in the browser tab and in the search engine result. The page title helps to clearly identify the content and purpose of the website for search engines and visitors.
Creating search engine friendly URLs is an important aspect of on page SEO and can help your website perform better in search results and be more accessible to users. Clear, short and engaging URLs are often more effective at communicating the content of a page and improving the user experience.
The meta description is an HTML meta tag that is inserted into the header area of a web page. This description is displayed in the search engine results and is used to give potential visitors a quick overview of the content of the page and to encourage them to click on the link and visit the page.
For example, a useful tool for creating suitable meta descriptions is the SERP Snippet Generator (https://app.sistrix.com/de/serp-snippet-generator).
Structuring your content clearly helps in two ways: the use of headings (h1, h2, h3) structures your content and makes it easier for both users and search engines to understand. Use your main keywords in the headings to increase relevance.
Internal links help to improve navigation on your website. Crawlers can better understand and contextualise content through good links. A user-friendly structure not only helps the visitor to find their way around your website, but also the search engine. Make sure that all links work correctly and lead to relevant content.
Keywords are a central component of on-page SEO, as they help to make your website relevant for certain search queries and more visible in search results.
Backlinks are part of off-page SEO. Backlinks are links from other websites that point to your own website. Search engines such as Google use backlinks to assess the authority, credibility and relevance of a website. If a reputable and relevant website links to your site, this signals to the search engines that your website could also be trustworthy and relevant.
An effective SEO strategy is essential to be successful in today's digital landscape. With our SEO checklist, you now have a solid foundation to optimise your website for search engines and users. Remember that SEO is an ongoing process and you need to continuously work on improving your rankings.
If you have any questions or need support, we at vierviertel will be happy to help. Together we can ensure that your website realises its full potential and is highly visible in search engines. Successful SEO optimisation can make a significant difference and lead your company to success online. Our team will be happy to assist you!