--- title: Branding Case Studies description: Branding Case Studies for Biotech & Life Science. Find our references for distinctive branding and strong brand personalities. --- - [English](https://www.vierviertel.com/en/case-studies/branding) - [Deutsch](https://www.vierviertel.com/referenzen/branding) English [![vierviertel](https://www.vierviertel.com/hubfs/vierviertel_2023_orange-1.svg "vierviertel")](https://www.vierviertel.com/en/) - Services - [Branding & Positioning](https://www.vierviertel.com/en/branding-positioning) - [Website & Maintenance](https://www.vierviertel.com/en/website-maintenance) - [Content & Demand Generation](https://www.vierviertel.com/en/demand-generation) - [Sales Enablement](https://www.vierviertel.com/en/sales-enablement) - [Marketing Technology Integration](https://www.vierviertel.com/en/marketing-technology-integration) - [AI Marketing Operations](https://www.vierviertel.com/en/ai-marketing-operations) - [Case Studies](https://www.vierviertel.com/en/case-studies) - Resources - WORTH KNOWING - [Blog](https://www.vierviertel.com/en/blog) - [Biotech Marketing](https://www.vierviertel.com/en/biotech-marketing) - [The Biotech Revenue Lab](https://www.vierviertel.com/en/the-biotech-revenue-lab) - CALCULATION & COSTS - [Inbound Marketing Costs](https://www.vierviertel.com/en/blog/cost-of-inbound-maketing-in-biotech) - [Website Costs](https://www.vierviertel.com/en/blog/new-website-how-much-does-it-cost) - [Sales Collateral Costs](https://www.vierviertel.com/en/blog/biotech-sales-collateral-cost) - PARTNER & TOOLS - [HubSpot Solutions Partner](https://ecosystem.hubspot.com/de/marketplace/solutions/vierviertel-agentur-fuer-kommunikationsdesign-gmbh) - [Google Partner Agency](https://ads.google.com/) - [LinkedIn Campaign Manager](https://business.linkedin.com/) - [Facebook Business](https://www.facebook.com/business) - [Sistrix](https://www.sistrix.de/) - Agency - [Agency Profile](https://www.vierviertel.com/en/agency-profile) [Contact](https://www.vierviertel.com/en/contact) - de # Brand & positioning case studies: repositioning, rebrands and corporate design for biotech and life sciences   Does your brand feel interchangeable, or has growth left it out of step with what you deliver today? These projects show how we turn strong substance into clear positioning, precise messaging and a consistent brand presence, from a careful refresh to a full rebrand. [Branding & Positioning](https://www.vierviertel.com/en/case-studies/branding) [Website & Maintenance](https://www.vierviertel.com/en/case-studies/website) [Content & Demand Generation](https://www.vierviertel.com/en/case-studies/online-marketing) [Print & Presentations](https://www.vierviertel.com/en/case-studies/sales-collataeral-presentation-design) [Trade Shows](https://www.vierviertel.com/en/case-studies/trade-fair-congress) [![Branding, logo and corporate design for a biotech start-up](https://www.vierviertel.com/hubfs/Valerius-Logo_1920X1200_NEU.jpg)](https://referenz.vierviertel.com/en/case-studies/branding-logo-and-corporate-design-for-a-biotech-start-up/) Valerius Biopharma AG ### [Branding, logo and corporate design for a biotech start-up](https://referenz.vierviertel.com/en/case-studies/branding-logo-and-corporate-design-for-a-biotech-start-up/) The market for biosimilars is complex, innovative and forward-looking. So we first asked ourselves what a brand identity must bring to a company that wants to assert itself in such a competitive environment. This challenge accompanied us in the branding and development of the logo and corporate design.  Ayoxxa ### Market offensive with new branding The Lunaris technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven environment. For this reason, vierviertel was given the task of optimizing the company’s branding.The prerequisite for successful marketing is a clear and strong brand identity – and we had to bring this to life in a comparatively short space of time. [View case study](https://referenz.vierviertel.com/en/case-studies/market-offensive-with-new-branding-in-biotech/) New Oncology ### Corporate design for an innovative start-up What is the face of a start-up that has poured the most innovative results of cancer research into a product? This task had to be met. vierviertel opted for a modern design with the main color green, which has a friendly effect and creates trust. [View case study](https://referenz.vierviertel.com/aktuelle-projekte/corporate-design-fuer-ein-innovatives-start-up/) SciRhom GmbH ### Brand design for biotechnology start-up The biotechnology start-up SciRhom approached us with a brief for a branding design and the development of a trademark. For the logo, the client wanted an iconographic representation of the iRhom2 protein, which is at the heart of the company’s research and business activities. [View case study](https://referenz.vierviertel.com/en/case-studies/brand-design-for-biotechnology-start-up/) DESINO ### Brand development and branding developed together with the customer vierviertel takes over the brand work for the innovative start-up.The brand development started with a comprehensive workshop in which we worked out the positioning with the characteristics of the product innovation and developed the basis for branding and brand names together with the customer. [View case study](https://referenz.vierviertel.com/en/case-studies/brand-development-and-branding-developed-together-with-the-customer/) evoxx ### Corporate design for a new biotech brand As a biotech company, the evoxx brand is caught between innovation and seriousness. To visualize these contrasting demands for the corporate design, vierviertel opted for the colors anthracite and orange: solidity meets radiance, reliability meets experimentation. [View case study](https://referenz.vierviertel.com/en/case-study/corporate-design-for-a-new-biotech-brand/) ## I am very excited to learn about your questions and challenges. Let's talk. I will get in back to you quickly and arrange a Zoom call - of course, without obligation and free of charge. See you soon! [Book a call](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLY7HyiN6X2gEPm4%2FPgGtsfh%2BW3PF67cImW9iuzShZxmBxClKAQmqhw2Sq4dnVMTy3MIITZKhS6znIqy1bEBoWgV4hzS6OyW%2F7T4O4KdExy3WmaGSjoK3JCm4SZJZCuQi9dkvTBBvE7W%2BAeBud8sSxOW84Y1LiyaQkDZfIJKNqp%2B%2FEycD8sJzUqTFtWc9gH8l2qFVw5UGs%2FvoVWRnyJKnE6xg%3D%3D&portalId=2645941) ![Ingo\_KontaktCTA-Bubbles](https://www.vierviertel.com/hs-fs/hubfs/vierviertel%20People/Ingo_KontaktCTA-Bubbles.png?width=506&height=420&name=Ingo_KontaktCTA-Bubbles.png) Ingo Kukatz Creation, Design and Consulting #### vierviertel – Agentur für Kommunika­tions­design Arndtstraße 10 50676 Cologne Germany [+49 221-951566-0](tel:+49%20221-951566-0) [info@vierviertel.com](mailto:info@vierviertel.com) - [Contact](https://www.vierviertel.com/en/contact) - [Cases Studies](https://www.vierviertel.com/en/case-studies) - [Agency](https://www.vierviertel.com/en/agency-profile) - [Biotech Agency](https://www.vierviertel.com/en/biotech-life-science-agency) - [Life Science Agency](https://www.vierviertel.com/en/biotech-life-science-agency) #### Services - [Branding & Positioning](https://www.vierviertel.com/en/branding-positioning) - [Website & Maintenance](https://www.vierviertel.com/en/website-maintenance) - [Content & Demand Generation](https://www.vierviertel.com/en/demand-generation) - [Sales Enablement](https://www.vierviertel.com/en/sales-enablement) - [Marketing Technology Integration](https://www.vierviertel.com/marketing-technology-integration) - [AI Marketing Operations](https://www.vierviertel.com/en/ai-marketing-operations) #### Resources ##### WORTH KNOWING - [Biotech Marketing](https://www.vierviertel.com/en/biotech-marketing) ##### CALCULATION & COSTS - [Inbound Marketing Budgets](https://www.vierviertel.com/blog/was-kostet-inbound-marketing) - [Website Costs](https://www.vierviertel.com/blog/neue-website-wie-hoch-sind-die-kosten) - [What does a brochure cost](https://www.vierviertel.com/blog/broschuere-erstellen-lassen) ##### PARTNER & TOOLS - [HubSpot](https://www.hubspot.de/) - [Sistrix](https://www.sistrix.de/) - [Facebook Business Manager](https://www.facebook.com/business) - [LinkedIn Campaign Manager](https://business.linkedin.com/) ##### Awards ![Award logo](https://www.vierviertel.com/hubfs/Screenshot_2021-07-19%202021-07-07_vierviertel-Website_02%20pdf.png) ![Award logo](https://www.vierviertel.com/hubfs/Screenshot_2021-07-19%202021-07-07_vierviertel-Website_02%20pdf(3).png) ![Award logo](https://www.vierviertel.com/hubfs/Screenshot_2021-07-19%202021-07-07_vierviertel-Website_02%20pdf(4).png) ![Award logo](https://www.vierviertel.com/hubfs/Screenshot_2021-07-19%202021-07-07_vierviertel-Website_02%20pdf(5).png) ##### Partner certificates ![Gallery image](https://www.vierviertel.com/hubfs/Screenshot_2021-07-19%202021-07-07_vierviertel-Website_02%20pdf(2).png) ![Gallery image](https://www.vierviertel.com/hubfs/Screenshot_2021-07-19%202021-07-07_vierviertel-Website_02%20pdf(1).png) [Follow us on Facebook](https://www.facebook.com/vierviertel/) [Follow us on LinkedIn](https://www.linkedin.com/company/vierviertel) [Follow us on Instagram](https://www.instagram.com/agenturvierviertel/) [Follow us on Facebook](https://www.pinterest.de/agenturvierviertel/) © 2026 vierviertel All rights reserved. - [Imprint](https://www.vierviertel.com/en/imprint) - [Privacy Policy](https://www.vierviertel.com/en/privacy-policy) ```json { "@context" : "https://schema.org", "@id" : "/", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "DE", "addressLocality" : "Köln 50676", "postalCode" : "50676", "streetAddress" : "Arndtstraße 10 Agentur für Kommunikationsdesign GmbH" }, "alternateName" : "vierviertel", "geo" : { "@type" : "GeoCoordinates", "hasMap" : "https://maps.app.goo.gl/4pAKicAGygfPXRgg6", "latitude" : 50.94374, "longitude" : 6.92095 }, "image" : "https://www.vierviertel.com/hubfs/vierviertel_2023_orange-1.svg", "isicV4" : "731100", "logo" : "https://www.vierviertel.com/hubfs/vierviertel_2023_orange-1.svg", "mainEntityOfPage" : { "@id" : "https://www.vierviertel.com/en/case-studies/branding", "@type" : "WebPage", "description" : "Branding Case Studies for Biotech & Life Science. 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