Marketing technology integration for biotech and life science

Manual processes and disconnected tools cost a small team its most valuable hours. vierviertel builds the technical foundation that connects marketing and sales: clean CRM, reliable tracking, automated lead processes and reporting that shows what works. So qualified contacts move into sales without friction — and you can finally prove ROI.

We look forward to getting to know you!

Marketing technology integration at a glance

vierviertel connects CRM, marketing automation, tracking and reporting into one working system — the foundation for campaigns that measurably work and leads that reliably become pipeline.
Service
Marketing Technology & Automation for Life Sciences
Provider
vierviertel – Agentur für Kommunikationsdesign GmbH, Köln
Audience
Biotech & life science
Focus
CRM & HubSpot, marketing automation, lead management, tracking & attribution, reporting, integration
Triggers
HubSpot onboarding, automating manual work, sales-marketing alignment, clean reporting, tool consolidation
Outcome
reliable data and processes that make marketing and sales scalable

Startegie, Marke, und Positionierung auf einen Blick

vierviertel verbindet strategische Positionierung, Markenidentität und Messaging zu einem zusammenhängenden Prozess — von der Analyse über die Markenstrategie bis zur konsistenten Anwendung in Marketing, Sales und AI-Workflows.

Who it´s for - and when

This offering is for biotech and life science companies that want marketing, sales and business development to work from one CRM – with HubSpot as the shared data foundation for contacts, deals and reporting. Whether you are introducing HubSpot, switching from another system or want to get far more out of your existing portal.


It´s especially relevant when one of these applies:

    • Manual processes and disconnected CRM, email and LinkedIn tools slow you down.
    • Leads get lost or reach sales late and unstructured.
    • You are introducing HubSpot or migrating from another CRM – including a clean contact import.
    • There's no reliable reporting on what marketing actually delivers.
    • HubSpot or another CRM is in place but not used to its potential.
    • A small team should do more without drowning in manual work.

It's less suitable if you only want a one-off tool install without process and data logic.

What you achieve:

Activity becomes measurable pipeline

The goal isn’t “another tool.” It’s a CRM where marketing and business development work from the same data – from first contact through deal to revenue forecast. You see which campaigns create pipeline, where deals stall and what to expect next quarter. That structure is what lets small teams scale without adding headcount.

Concretely you improve: 

  • the quality and traceability of your leads,

  • the handover from marketing to sales without friction,

  • data quality and trust in your reporting,

  • predictability through reliable revenue forecasts built on pipeline data

  • sales transparency – deals, pipeline stages and activities in one place

  • efficiency through automated instead of manual processes,

  • the scalability of your marketing and sales operations.

What vierviertel delivers – from CRM to reporting

Building block What´s included Outcome
HubSpot onboarding Step-by-step rollout: target picture, requirements, portal setup, go-live (HubSpot Solutions Partner) a start without detours
CRM setup & configuration Properties, pipelines, users, teams and permissions a CRM that fits your processes
Migration & contact import Data cleansing, mapping and import of contacts, companies and deals from spreadsheets or other CRMs clean data from day one
Deal pipelines & Sales Hub Deal stages, tasks, sequences, sales playbooks a BD team that works in the CRM
HubSpot Marketing & Sales Hub HubSpot setup and optimization (Solutions Partner) the platform used to its potential
Sales forecasting & goals Forecast categories, revenue goals, team rollups predictable revenue, not guesswork
Marketing automation Workflows, nurture streams, automation logic automated, relevant engagement
Lead management & lifecycle stages Segmentation, scoring, lifecycle stages, handover to sales qualified leads in the right process
System integration Connecting HubSpot with your website, ads, LinkedIn, event tools and other systems one system instead of silos
Marketing automation (setup) Technical setup of workflows and automation logic a stable base for your campaigns
Email automation Triggered, personalized email sequences timely, relevant contact
Tracking & attribution Tracking concept, conversion measurement, attribution a reliable data basis
Reporting KPI definition, dashboards, ROI analysis clarity on what works
Data quality Cleansing, structure, GDPR-compliant processes reliable, clean data
Training & enablement Team training, guides, day-to-day support a team that actually uses HubSpot

Your project - step by step

Wir unterstützen Biotech-Unternehmen mit einer breiten Palette an spezialisierten Marketinglösungen – zielgerichtet und Wachstum treibend.

Mit Durchbrüchen wie CRISPR, der Sequenzierung einzelner Zellen und räumlicher Biologie verändert sich die Biotechnologie rapide. Diese Themen sind jedoch für ein breiteres Publikum schwer zu vermitteln. Gleichzeitig bestehen höchste Ansprüche an die Kommunikation mit den primären Zielgruppen aus Wissenschaft und Pharma.
Wir verstehen diese Herausforderungen!

Profitieren Sie von:

  • einem heterogenen Team, bestehend aus Marketing-Spezialisten und Biologen.
  • Full Service mit tiefem Fachwissen und breiter Umsetzungskompetenz – ausgerichtet auf Ihre Branche.
  • 25 Jahren Erfahrung im Biotech-Marketing.

 

Warum vierviertel

 

1
Audit & goal definition. 
Inventory of tools, data, processes and reporting; clarifying goals and KPIs.
Outcome: a baseline and roadmap.
2.
Architecture & concept.
System landscape, data model, lead and process logic, integration plan.
Outcome: a viable technical concept.
3
Setup & integration.
Setup of CRM, automation, tracking and interfaces; migration and testing.
Outcome: a working, integrated system.
4
Operations & optimization.
Reporting, ongoing optimization, team training.
Outcome: lasting infrastructure, not a one-off project.
 

Many providers install tools. Our advantage is that we think MarTech from marketing and sales practice — not as an IT project, but as a system that generates demand and turns it into pipeline. As a HubSpot Solutions Partner we combine technical setup with campaign, content and sales understanding, in biotech and life science since 1998.
For a scale-up marketing lead, that means three things. First, we build systems that make a small team capable — structure, not headcount — replacing manual, disconnected work with automation.

Second, we deliver clean data and reliable reporting, so decisions rest on facts and you can finally prove marketing's contribution to pipeline. Third, we know the specifics of life science: long decision cycles, multiple stakeholders, high demands on data protection and accuracy. That combination is what a lean biotech marketing and sales operation needs.

Our principle

Verstehen —
Markt, Wettbewerb, Marken-DNA und Zielgruppen analysieren, AI-gestützt wo es Tiefe bringt.
Verdichten —
Positionierung, USP und Messaging-Strukturen schärfen.
Gestalten —
Identität, Design und Bildwelt aus der Strategie ableiten.
Aktivieren —
Marke über Styleguide, Brand Voice für AI, Templates und Schulungen verankern.

Understand —

analyze tools, data, processes and goals..

Distill —

sharpen system architecture, data model and process logic.

Design —

build CRM, automation, tracking and integration.

Activate —

embed the system via reporting, optimization and training. 

Results from our projects

Leukocare Case 

Clean data as foundation - also for AI

Automation, reporting and increasingly AI are only as good as the data beneath them. A clean, integrated system isn't just an efficiency topic — it's the prerequisite for reliable decisions and for AI-assisted marketing operations.

We ensure this via:

  • consistent, cleansed data across all systems,

  • clearly defined processes and responsibilities,

  • reliable tracking and transparent attribution,

  • GDPR-compliant data handling — critical in regulated fields,

  • an architecture ready to connect to AI-assisted workflows.

This makes your MarTech stack a dependable foundation — for today and for the next stage of AI-assisted marketing operations.

Frequently asked questions

Do you only work with HubSpot?

HubSpot is our core competence (Solutions Partner), but we think system-open and integrate the tools that fit your goals and stack.

We already have HubSpot — is this still worth it?

Often especially then. Many systems are set up but not used to their potential. We get more from your existing setup instead of starting from zero.

What does it cost?

It depends on scope, system landscape and goals. After an audit we name a concrete range; we define the scope together.

Will we get understandable reporting?

Yes. We define the relevant KPIs and build dashboards that show what works — not data graveyards.

Does AI replace your work?

AI accelerates the work; it doesn't replace the thinking. Strategy, quality control and data judgment stay in expert hands — which is exactly what protects your data and your decisions.

Do you understand our field?

Yes — biotech and life science since 1998, including long cycles, multiple stakeholders and high data-protection demands.

Contact and next steps

Want marketing to contribute measurably to pipeline and your systems to truly work together? Let's talk about your current stack, your goals and the right scope. We'll get back to you right away to arrange a call..

Christoph_KontaktCTA-ohneBubbles

Christoph Weimann
Marketing Technology, Automation and Consulting