---
title: Mastering Lead Generation and Automation in Biotech
description: Learn in this webinar how to improve lead generation in biotech by capturing intent early, segmenting audiences, and using CRM automation in long buying cycles.
---

[![vierviertel](https://www.vierviertel.com/hubfs/vierviertel_2023_orange-1.svg "vierviertel")](https://www.vierviertel.com/en/)

- Services 
    - [Branding & Positioning](https://www.vierviertel.com/en/branding-positioning)
    - [Website & Maintenance](https://www.vierviertel.com/en/website-maintenance)
    - [Content & Demand Generation](https://www.vierviertel.com/en/demand-generation)
    - [Sales Enablement](https://www.vierviertel.com/en/sales-enablement)
    - [Marketing Technology Integration](https://www.vierviertel.com/en/marketing-technology-integration)
    - [AI Marketing Operations](https://www.vierviertel.com/en/ai-marketing-operations)
- [Case Studies](https://www.vierviertel.com/en/case-studies)
- Resources 
    - WORTH KNOWING 
          - [Blog](https://www.vierviertel.com/en/blog)
          - [Biotech Marketing](https://www.vierviertel.com/en/biotech-marketing)
          - [The Biotech Revenue Lab](https://www.vierviertel.com/en/the-biotech-revenue-lab)
    - CALCULATION & COSTS 
          - [Inbound Marketing Costs](https://www.vierviertel.com/en/blog/cost-of-inbound-maketing-in-biotech)
          - [Website Costs](https://www.vierviertel.com/en/blog/new-website-how-much-does-it-cost)
          - [Sales Collateral Costs](https://www.vierviertel.com/en/blog/biotech-sales-collateral-cost)
    - PARTNER & TOOLS 
          - [HubSpot Solutions Partner](https://ecosystem.hubspot.com/de/marketplace/solutions/vierviertel-agentur-fuer-kommunikationsdesign-gmbh)
          - [Google Partner Agency](https://ads.google.com/)
          - [LinkedIn Campaign Manager](https://business.linkedin.com/)
          - [Facebook Business](https://www.facebook.com/business)
          - [Sistrix](https://www.sistrix.de/)
- Agency 
    - [Agency Profile](https://www.vierviertel.com/en/agency-profile)

[Contact](https://www.vierviertel.com/en/contact)

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# DOWNLOAD THE BIOTECH LEADGEN WHITE PAPER

## Turn Biotech Leads Into Conversions, Not Just Contacts

 

### Your roadmap to biotech lead generation that converts. With clear segmentation, targeted nurturing, and automation built for long buying cycles.

 

### Discover how to:

✔️Spot buying intent early.

✔️Nurture each lead by role and stage.  
✔️Automate and accelerate routine CRM tasks.

✔️Give BD clean signals revealing who’s progressing.

✔️Build a scalable lead engine for long sales cycles.

[Download free now!](https://www.vierviertel.com/en/www.hubspot.com)

##### WEBINAR |  17th MARCH 2026 | 4 – 5 PM CET

# What’s Holding Back Lead Generation in Biotech?

Learn how to improve lead generation in biotech by capturing intent early, segmenting audiences by role, and using CRM automation to support long, multi-stakeholder buying cycles in this 45-minute webinar.

![Swati\_KontaktCTA-ohneBubbles](https://www.vierviertel.com/hs-fs/hubfs/Swati_KontaktCTA-ohneBubbles.png?width=200&height=198&name=Swati_KontaktCTA-ohneBubbles.png "Swati_KontaktCTA-ohneBubbles")

###### **Swati Subramanian PhD Molecular Biology Marketing Consultant**

![Christoph\_KontaktCTA-ohneBubbles](https://www.vierviertel.com/hs-fs/hubfs/Christoph_KontaktCTA-ohneBubbles.webp?width=233&height=224&name=Christoph_KontaktCTA-ohneBubbles.webp "Christoph_KontaktCTA-ohneBubbles")

###### **Christoph Weimann** Managing Partner Strategy & Online Marketing

 Save your seat now

# WEBINAR | ON 17th MARCH 2026 | 4 PM CET

## Mastering Lead Generation and Automation in Biotech

### Learn how to improve lead generation in biotech by capturing intent early, segmenting audiences by role, and using CRM automation to support long, multi-stakeholder buying cycles in this 45-minute webinar.

![Swati\_KontaktCTA-ohneBubbles](https://www.vierviertel.com/hs-fs/hubfs/Swati_KontaktCTA-ohneBubbles.png?width=130&height=129&name=Swati_KontaktCTA-ohneBubbles.png "Swati_KontaktCTA-ohneBubbles")

###### **Swati Subramanian** PhD, Molecular Biology Marketing Consultant

![Christoph\_KontaktCTA-ohneBubbles](https://www.vierviertel.com/hs-fs/hubfs/Christoph_KontaktCTA-ohneBubbles.png?width=130&height=129&name=Christoph_KontaktCTA-ohneBubbles.png "Christoph_KontaktCTA-ohneBubbles")

###### **Christoph Weimann** Managing Partner Strategy & Online Marketing

# Thank you for joining our session!

#### The full recording is available below, and you can also download the presentation slides.

<iframe data-hsv-src="https://play.hubspotvideo.com/v/2645941/id/209490505910?play_button_color=ffffff" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="209490505910" data-hsv-play-button-color="ffffff" data-hsv-width="1920" data-hsv-height="1080" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe>

#### Download the slide deck here

[Download](https://www.vierviertel.com/hubfs/26%20C%201%20Leadgen%20-%20Slide-deck.pdf)

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[![nanolive-logo-grau-website](https://www.vierviertel.com/hubfs/client%20logos%20%2B%20Portraits/nanolive-logo-grau-website.png)](https://referenz.vierviertel.com/nanolive/)

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[![ValeriusBio\_1](https://www.vierviertel.com/hubfs/client%20logos/ValeriusBio_1.png)](https://referenz.vierviertel.com/aktuelle-projekte/branding-logo-und-corporate-design-fuer-ein-biotech-start-up/)

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<https://referenz.vierviertel.com/aktuelle-projekte/brand-design-fuer-biotechnologie-start-up/>

## I look forward to helping you overcome your challenges.

[Book a call](https://meetings.hubspot.com/swati-subramanian)

![Swati\_KontaktCTA-Bubbles](https://www.vierviertel.com/hubfs/Swati_KontaktCTA-Bubbles.png "Swati_KontaktCTA-Bubbles")

###### Swati Subramanian PhD, Molecular Biology Marketing Consultant

#### vierviertel – Agentur für Kommunika­tions­design

Arndtstraße 10  
50676 Cologne  
Germany

[+49 221-951566-0](tel:+49%20221-951566-0) [info@vierviertel.com](mailto:info@vierviertel.com)

- [Contact](https://www.vierviertel.com/en/contact)
- [Cases Studies](https://www.vierviertel.com/en/case-studies)
- [Agency](https://www.vierviertel.com/en/agency-profile)
- [Biotech Agency](https://www.vierviertel.com/en/biotech-life-science-agency)
- [Life Science Agency](https://www.vierviertel.com/en/biotech-life-science-agency)

#### Services

- [Branding & Positioning](https://www.vierviertel.com/en/branding-positioning)
- [Website & Maintenance](https://www.vierviertel.com/en/website-maintenance)
- [Content & Demand Generation](https://www.vierviertel.com/en/demand-generation)
- [Sales Enablement](https://www.vierviertel.com/en/sales-enablement)
- [Marketing Technology Integration](https://www.vierviertel.com/marketing-technology-integration)
- [AI Marketing Operations](https://www.vierviertel.com/en/ai-marketing-operations)

#### Resources

##### WORTH KNOWING

- [Biotech Marketing](https://www.vierviertel.com/en/biotech-marketing)

##### CALCULATION & COSTS

- [Inbound Marketing Budgets](https://www.vierviertel.com/blog/was-kostet-inbound-marketing)
- [Website Costs](https://www.vierviertel.com/blog/neue-website-wie-hoch-sind-die-kosten)
- [What does a brochure cost](https://www.vierviertel.com/blog/broschuere-erstellen-lassen)

##### PARTNER & TOOLS

- [HubSpot](https://www.hubspot.de/)
- [Sistrix](https://www.sistrix.de/)
- [Facebook Business Manager](https://www.facebook.com/business)
- [LinkedIn Campaign Manager](https://business.linkedin.com/)

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