Websites for biotech and life science

Your website should do more than look modern. vierviertel builds websites and digital platforms for biotech and life science companies that make complex science understandable, rank in search and AI answers, and generate qualified leads. Scalable, CMS-neutral and built for content, analytics and demand — so your small marketing team can do more with a platform that works, not a digital business card.

We look forward to getting to know you!

Websites for life science at a glance

vierviertel connects strategy, information architecture, UX, design, content and technical build into websites that measurably support marketing and sales — not just sites that look good.
Service
Websites for Life Sciences
Provider
vierviertel – Agentur für Kommunikationsdesign GmbH, Cologne
Audience
Biotech, life science, diagnostics, medtech, CRO/CDMO — scale-up to commercial stage
Focus
Website strategy & relaunch, UX & information architecture, SEO/AI Search, CMS, conversion & lead generation 
Investment
typically between 20.000–70.000 EUR; slim websites from 10.000 EUR
Outcome
a clear, findable website that supports marketing, sales and measurable pipeline

Startegie, Marke, und Positionierung auf einen Blick

vierviertel verbindet strategische Positionierung, Markenidentität und Messaging zu einem zusammenhängenden Prozess — von der Analyse über die Markenstrategie bis zur konsistenten Anwendung in Marketing, Sales und AI-Workflows.

Who it´s for - and when

This service is built for marketing leads and heads of marketing at biotech and life science companies — often small teams carrying a heavy workload — whose website needs to actively support marketing and sales, not just exist.


It´s especially relevant when one of these applies:

  • The website doesn't generate the leads or results it should.

  • Complex products or science aren't explained clearly enough.

  • Fast growth has left materials and pages inconsistent.

  • Design, tech or mobile experience is outdated or unreliable.

  • You're poorly found in search and AI systems — and pipeline attribution is unclear.

It's less suitable if you only need a cheap standard template without strategy, content work or a conversion goal.

What you achieve:

A website that works for a small team

The goal isn't “a more modern website.” It's a digital communication system that explains complex offerings clearly, builds trust, guides the right audiences and makes qualified contacts more likely — a scalable platform that lets a small marketing team do more without more headcount.

Concretely you improve: 

  • the clarity of complex products and services,

  • findability in search engines and AI systems,

  • user guidance and therefore conversion rate,

  • lead quality and pipeline attribution, not just clicks,

  • the technical basis for analytics, campaigns and automation.

What vierviertel delivers – strategy, build and scale

Building block What´s included Outcome
Website strategy Goals, audiences, value proposition, KPI logic a clear foundation, not guesswork
Corporate websites & relaunch Full corporate sites and website relaunches a coherent, current presence
UX & information architecture Sitemap, user journeys, wireframes, clickdummy intuitive, understandable navigation
Design UI, components, imagery from your corporate design an on-brand, functional presence
Content & AI-QA migration Structure, copy, service pages, FAQ; content migration with AI quality control search- and AI-ready content, migrated cleanly
Structured content for SEO & AI Search Schema, AI-ready structures, semantic markup visibility in search and AI answers
CMS build HubSpot CMS, WordPress, TYPO3 — CMS-neutral, responsive, performance, security a stable, scalable platform
Landing pages Campaign and conversion landing pages more qualified contacts
Analytics & consent Web analytics setup, consent banner management (GDPR) clean data, compliant tracking
Conversion & leadgeneration CTAs, Forms, Landing Pages, Tracking more qualified leads
Optimization Analysis, tracking, documentation website is growing with set goals
Accessible website Built to WCAG 2.1 AA: contrast, keyboard navigation, alt text, screen-reader support, accessibility statement a site everyone can use – aligned with the European Accessibility Act
GDPR & data protection Privacy policy, legal notice, GDPR-compliant integration of forms, fonts, videos and third-party tools a compliant presence without technical legal risks
Tracking Web analytics setup (e.g. GA4, Matomo), conversion and event tracking, dashboards clean data and clear insight into which content drives inquiries
Support & maintenance Ongoing updates, security, optimization a site that stays current, not one that ages

Your project - step by step

Wir unterstützen Biotech-Unternehmen mit einer breiten Palette an spezialisierten Marketinglösungen – zielgerichtet und Wachstum treibend.

Mit Durchbrüchen wie CRISPR, der Sequenzierung einzelner Zellen und räumlicher Biologie verändert sich die Biotechnologie rapide. Diese Themen sind jedoch für ein breiteres Publikum schwer zu vermitteln. Gleichzeitig bestehen höchste Ansprüche an die Kommunikation mit den primären Zielgruppen aus Wissenschaft und Pharma.
Wir verstehen diese Herausforderungen!

Profitieren Sie von:

  • einem heterogenen Team, bestehend aus Marketing-Spezialisten und Biologen.
  • Full Service mit tiefem Fachwissen und breiter Umsetzungskompetenz – ausgerichtet auf Ihre Branche.
  • 25 Jahren Erfahrung im Biotech-Marketing.

 

Warum vierviertel

 

1
Strategy — define value and goals.
Before build, we clarify goals, audiences and digital strategy.
Outcome: a clearly stated foundation.
2.
Analysis & design.
Requirements, content, CMS choice and design — functional and on-brand.
Outcome: a viable concept and design.
3
Build — from tech to creative.
Structure, wireframes, clickdummy, content, technical build, testing across browsers and devices.
Outcome: a launch-ready site plus style guide.
4
Continuous improvement.
Measure, learn, implement, document — based on real user data.
Outcome: a website that grows with your goals instead of ageing.

Why vierviertel:

A web partner who understands your science

Plenty of agencies can build a website. Our advantage is that we've specialized in biotech and life science since 1998 — we don't have to learn why your science is hard to explain, and we know how to structure complex products and technologies so they actually generate demand. We combine strategic structure, user-friendly design and reliable technical delivery; design is the result of strategy, not the starting point. For a marketing lead running a small team, that means three things. First, we translate complex content into clear information architecture and readable copy — for people and for AI systems.

Second, we work CMS-neutral and scalable (HubSpot, WordPress, TYPO3), so you get a platform your team can actually maintain, not a system that locks you in or needs an agency for every edit. Third, we build for findability in search and AI Search from the start — clean structure, schema, helpful content — and connect the site to analytics so you can finally prove marketing's contribution to pipeline. That combination of scientific fluency, scalable tech and clear attribution is what small biotech marketing teams need most.


Our principle

Verstehen —
Markt, Wettbewerb, Marken-DNA und Zielgruppen analysieren, AI-gestützt wo es Tiefe bringt.
Verdichten —
Positionierung, USP und Messaging-Strukturen schärfen.
Gestalten —
Identität, Design und Bildwelt aus der Strategie ableiten.
Aktivieren —
Marke über Styleguide, Brand Voice für AI, Templates und Schulungen verankern.

Understand –

analyze goals, audiences, offering and user needs.

Distill –

sharpen information architecture, messages and page logic.

Design –

combine UX, design and content into one consistent system.

Activate –

make the site usable for visibility, lead generation and ongoing optimization.

Results from our projects

Nanolive

Successful brand relaunch and increasing visibility in the biotech market

vierviertel has helped Nanolive to successfully position itself in the pharmaceutical market. Through modern branding, the redesign of the corporate identity and the development of a strong digital presence, Nanolive was able to significantly increase its visibility and establish itself as an innovative market leader. Discover how we shaped Nanolive's success.

View case study

c-LEcta

Comprehensive website relaunch and customised communication solutions

vierviertel developed a modern website for c-LEcta that efficiently combines content management, marketing and sales. With the integration of the HubSpot CMS and targeted communication measures, c-LEcta was able to strengthen its brand identity and successfully expand its market presence. Find out more about our successful collaboration with c-LEcta.

Valerius Biopharma AG

Web design for the newly founded biotech start-up

The website is correspondingly important for the company’s brand image. The site should not only represent the biotech company to the public, but also appropriately address potential applicants and investors and convince them of what the company has to offer. For Valerius Biopharma, the website is usually the first point of contact with the target group and therefore opens up a great opportunity for image building.

View Case Study

Get found in google and AI answers

A modern website must not only look good, but be understood, found and evaluated — by people, search engines and AI systems. Classic SEO alone is no longer enough.

We ensure this via:

  • clean semantic markup (schema.org, structured data),

  • clear page structure and heading logic,

  • relevant FAQ and how-to content plus AI-ready text modules,

  • fast load times, responsive design and technical crawlability,

  • continuous tracking and data-driven optimization.

This secures visibility not only in search engines but also in AI-based answers and recommendations — as part of solid, helpful web work, not an isolated “AI hack.”

Frequently asked questions

What does a website cost?

Budget depends on your goals. We define the concrete scope together after an initial call and can work in phases to fit your resources. Typically the range is from slim websites 10.000 to 70.000 EUR for more extensive sites.

Do you understand our science?

Yes. Since 1998, we’ve helped biotech and life science companies make complex science clear online – with PhD-level scientists on our team who speak your language.

Which CMS do you use?

We're CMS-neutral — HubSpot CMS, WordPress or TYPO3 depending on your needs. We don't lock you into a system; we pick the one that fits.

Can our small team maintain it ourselves?

Yes. We build with editability in mind and provide a style guide and templates — plus optional support and maintenance so you're never stuck.

Is SEO part of the project?

Yes. SEO and AI Search are built into structure, content, metadata and technical delivery from the start — not added later.

Do you handle content migration?

Yes, including AI-assisted quality control to migrate content cleanly without losing structure or SEO value.

Contact and next steps 

Curious what we can do for your website's success? Let's talk about your goals, audiences, content and the right project scope. We'll get back to you right away to arrange a call.

Christoph_KontaktCTA-Bubbles

Christoph Weimann
Websites, Digital Platforms and Consulting